Atypical Supply Co. - Born From The Breakdown - Built For The Future
In 2019, John (Katie) left behind what many would consider a rising music career. After finding success in the deathcore band Dethrone the Deceiver, they made the bold decision to step away—not because the scene had lost its meaning, but because the next chapter demanded a new outlet. Rather than start over with another band, Webb chose to shift focus to something just as impactful: the merch table.
That decision led to the birth of Atypical Supply Co., a Detroit-rooted streetwear brand built by creatives, for creatives—with a mission to uplift the underground community that shaped them.
From day one, Atypical wasn’t about hype. It was about intention. Drawing from years in the touring circuit, Webb set out to create high-quality, limited-run pieces that blended the raw attitude of band merch with the detail and presence of designer streetwear. The brand’s creative direction evolved further when We Came As Romans bassist Andy Glass joined as Atypical’s in-house designer, helping push the line into even sharper territory.
But what truly sets Atypical apart is its quiet, unwavering commitment to sustainability.
Long before eco-friendly packaging became an industry trend, Webb made sure Atypical would lead with purpose. Every order is carbon offset, with contributions going toward reforestation and ocean clean-up efforts. Shipping materials—including poly mailers and labels—are either fully biodegradable or made from recycled ocean-bound plastic. And unlike fast fashion brands that prioritize scale, Atypical keeps things intentionally small—producing limited drops that emphasize quality and reduce waste.
“We don’t talk about it as much as we probably should,” Webb says. “But being green has always been part of what we’re building. We want to create without leaving a mess behind.”
After a challenging year in 2022—when momentum slowed and burnout loomed—Webb chose to reset. They stopped designing for the crowd and returned to the core of what felt authentic. That shift sparked a resurgence. Atypical found its footing again, with a growing fanbase stretching all corners of the United States and even beyond.
Today, Atypical Supply Co. stands as more than just a clothing line. It’s a creative ecosystem—one that empowers artists, musicians, and misfits to express themselves honestly, live sustainably, and stay true to their vision.
Because in the underground, doing things differently isn’t just respected—it’s necessary.
Andy Glass photo: Full Send Studios | Paul Raymond
all other photos: Jeffery Mullins